What brand is best for smart TVs?

What brand is best for smart TVs?

Top Smart TVs of 2025: Best Picks from Samsung, LG, Google TV, Roku, and More

Looking for the best smart TV in 2025? We’ve tested and reviewed the top models in our lab to bring you the best options based on picture quality, smart features, and value for money. Since nearly every TV today is a smart TV, this list closely aligns with our overall best TVs ranking.

A smart TV is a television with built-in streaming capabilities, allowing you to watch your favorite shows and movies without needing a cable box or antenna. All you need is a Wi-Fi or Ethernet connection, and you can access popular streaming services like Netflix, Disney+, Hulu, and Prime Video. The leading smart TV platforms include Roku, Google TV, Amazon Fire TV, Samsung Tizen, and LG webOS.


Best Smart TV of 2025

Best Overall Smart TV: TCL QM8 (2024)

Why we love it:

  • Superior picture quality with mini-LED technology
  • Full-array local dimming for excellent contrast
  • 4K/120Hz support and variable refresh rate for gaming
  • Google TV platform with access to all major streaming apps

The TCL QM8 stands out as our top pick due to its exceptional brightness, impressive contrast, and affordability. It’s available in sizes from 65 to 98 inches, making it a great choice for large-screen entertainment. If you’re looking for a 55-inch TV, consider the Hisense U8N instead.


Best 55-Inch Smart TV: Hisense U8N

Why we love it:

  • Excellent picture quality with mini-LED backlighting
  • Full-array local dimming for deep contrast
  • More affordable than premium models
  • Available in a 55-inch size

For those needing a smaller option than the TCL QM8, the Hisense U8N delivers nearly identical performance with a more compact screen. It’s a fantastic balance between quality and price.


Best Budget Smart TV: TCL 4-Series (Roku TV)

Why we love it:

  • Excellent Roku TV interface with simple navigation
  • Affordable pricing without major compromises
  • Reliable picture quality for budget buyers

The TCL 4-Series is an excellent entry-level TV with a user-friendly Roku interface. While it lacks Dolby Vision and some advanced gaming features, its intuitive streaming platform and solid performance make it the best budget-friendly choice.


Best Mid-Priced Smart TV Runner-Up: Roku Plus Series

Why we love it:

  • QLED display with vibrant colors
  • Full-array local dimming for improved contrast
  • Dedicated Roku smart TV platform

Roku’s Plus Series is a strong mid-range option, featuring QLED technology and a better picture than entry-level models. While it lacks a 120Hz refresh rate for gaming, it remains a solid performer for streaming and everyday use.


Best High-End Smart TV: LG OLED C4

Why we love it:

  • OLED display for perfect black levels and high contrast
  • Superior off-angle viewing
  • Stunning overall picture quality

The LG OLED C4 offers one of the best viewing experiences available, with exceptional contrast and deep blacks. It’s more expensive than mini-LED models, but its picture quality justifies the premium.


Best Smart TV for Picture Quality: Samsung OLED S95D

Why we love it:

  • Matte screen reduces glare significantly
  • Exceptional brightness and contrast
  • External connection box for a cleaner setup

Samsung’s S95D OLED TV features an innovative matte screen that minimizes reflections, making it perfect for bright rooms. It delivers superior image quality but comes with a high price tag.


Factors to Consider When Choosing a Smart TV

1. Price

  • Entry-level TVs: $100–$500
  • Mid-range TVs: $500–$1,500
  • High-end TVs: $1,500–$3,000+

Larger screens and premium features increase the price, but even budget TVs now offer decent performance.

2. Screen Size

  • Bedroom: 43 inches or larger
  • Living room: 55 inches or larger (65+ inches is ideal)

A bigger screen typically provides a better viewing experience.

3. Smart TV Platforms

  • Best Overall: Roku TV (easy to use)
  • Runner-Up: Google TV (integrated Google services)
  • Others: Samsung Tizen, LG webOS, Amazon Fire TV (less preferred due to ads)

4. Picture Quality Features

  • Mini-LED & Full-Array Local Dimming: Enhances contrast
  • 120Hz Refresh Rate: Better for gaming
  • OLED Panels: Best for deep blacks and high contrast

How We Test Smart TVs

We conduct rigorous side-by-side comparisons in a controlled environment, using professional calibration tools like the Konica Minolta CS-2000 spectroradiometer and CalMan Ultimate software. Each TV is tested for:

  • Brightness & contrast
  • Color accuracy
  • HDR performance
  • Smart TV interface
  • Gaming capabilities

Smart TV FAQs

What’s the Best Smart TV Platform?

  • Roku TV (simple and intuitive)
  • Google TV (best for Google ecosystem users)
  • Samsung Tizen & LG webOS (decent but less favored)
  • Amazon Fire TV (ad-heavy, less desirable)

Do Smart TVs Include Voice Assistants?

  • Amazon Fire TVs have Alexa built-in
  • Google TV models support Google Assistant
  • Samsung & LG support both Alexa and Google Assistant
  • Roku TVs have basic voice command functionality

How Big Should My TV Be?

For an immersive experience, go for the largest size your space and budget allow. Most regret buying a TV that’s too small rather than too big.

How Can I Improve TV Sound Quality?

Most TVs have subpar built-in speakers. A soundbar, such as the Roku Streambar, greatly enhances audio without a complicated setup.


Final Thoughts

The best smart TV for you depends on your budget, room size, and viewing preferences. The TCL QM8 (2024) is our top pick, but alternatives like the Hisense U8N and LG OLED C4 cater to different needs. No matter which you choose, investing in a high-quality display will enhance your entertainment experience for years to come.

 

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Michael Scott

We provide essential information on tech, business, and financial literacy to help you make informed decisions relating to them.

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